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However, its 3D Monsters vs Aliens took in US$198 million in North American theatres last year on half as many 3D screens as How to Train Your Dragon will have this spring. "If you have a theatre every six miles as opposed to every three miles, if you want to see it in 3D, you'll drive a couple of miles," Fellman said.ĭreamWorks declined to comment on the situation. That means that Clash of the Titans will have 50 per cent more 3D screens available to it than the 800 used for Journey to the Center of the Earth two years ago. Hollywood can also take solace in the fact that this spring's 3D screen count in North America is on pace to be twice what it was a year ago. "But it'll certainly be enough to cover all of the major markets." "Maybe everyone won't have exactly the amount of screens they had wished for," Fellman said in an interview. If not for the 3D logjam, it might get even more. "It makes it a much harder decision on exhibitors on what to keep or what to drop or what to add and probably should have been avoided."īecause of the lack of sufficient 3D theatres, all three studios will also release 2D versions of their films, as they have in the past.ĭan Fellman, head of distribution for Warner Bros, said that even with the competition, his studio will still meet its revenue targets for the 3D version of Clash of the Titans. "One or all three are going to suffer in some way," said Patrick Corcoran, director of media and research for the National Association of Theatre Owners. With three out at once, each will get less exposure because some theatres with only one or two 3D screens will have to choose which movies to show in 3D.
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Each movie had a longer run, and moviegoers who wanted to see it in 3D could pick a convenient time to go. In the past, a smaller number of 3D-capable screens was adequate when one major film at a time was being released in 3D in addition to 2D. Typically a movie in wide release might be shown on 3000 to 10,000 screens in North America. And Avatar might still be playing in some places too.īut a limited number of theatres can show these movies in 3D, because not all theatre owners have bought new digital projectors and undertaken other upgrades necessary to show movies in the format.Ībout 3900 to 4000 3D-ready screens are expected to be available in the US and Canada by the end of March. DreamWorks Animation SKG's How to Train Your Dragon comes out a week earlier, and The Walt Disney's Alice in Wonderland hits theatres March 5. That will be the third 3D movie to hit the market in a short span.
decided to convert a remake of Clash of the Titans from 2D to 3D and push its release back a week, to April 2. Around the time Avatar came out, Warner Bros.
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